Master of Business Administration in Marketing

Understand the Market. Build the Strategy. Lead Business Growth.

Marketing leadership requires more than creative ideas. It requires the ability to understand customers, evaluate markets, shape strategy, guide product decisions and connect marketing investments to measurable business goals.

Waldorf University's online Master of Business Administration in Marketing combines advanced business education with specialized study in strategic marketing, marketing research, new product marketing, business-to-business marketing and advanced marketing. The program is designed for professionals who want to turn customer and market insight into stronger business strategy.

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Designed for Marketing Professionals Ready to Lead Growth

Waldorf University's online MBA in Marketing is designed for professionals who want to combine marketing experience with the financial, analytical, operational and leadership perspective needed to guide marketing strategy within a larger organization or business.

The flexible online format allows students to continue working while developing capabilities in leadership, finance, human resources, research, information systems, strategic marketing, product marketing and business-to-business marketing.

Program Highlights

• 100% online format

• Flexible learning for working professionals

• 36-credit curriculum

• 15-credit Marketing concentration

• Business strategy and marketing leadership focus

• Coursework in marketing strategy, research, product marketing, B2B marketing and advanced marketing

Why Pursue an MBA in Marketing?

Effective marketing leaders must understand both the customer and the business.

Marketing decisions affect revenue, customer relationships, product development, pricing, sales and long-term growth. An MBA in Marketing brings those responsibilities together, combining graduate business study with focused marketing coursework that helps professionals evaluate opportunities and build strategies around customer and organizational needs.

Professionals may pursue an MBA in Marketing to:

• Prepare for marketing management or executive responsibility

• Strengthen strategic planning and marketing decision-making

• Connect marketing with sales, finance, product and operations

• Use research to better understand markets, customers and competitors

• Guide new product and business-to-business marketing initiatives

• Connect marketing activity with organizational strategy and growth

For experienced marketers, the MBA can help expand the focus from individual campaigns or channels to organization-wide leadership - where decisions affect customers, products, revenue, resources, brand position and long-term business performance.

MBA in Marketing vs. a Master's in Marketing: What's the Difference?

Both an MBA in Marketing and a specialized master's degree in marketing can support career growth, but they approach graduate study differently.

A specialized master's in marketing may focus more extensively on marketing theory, consumer behavior, analytics, communications or a specific marketing discipline. An MBA in Marketing places marketing strategy within a broader business and organizational framework.

At Waldorf University, students complete 21 credits of MBA coursework in leadership, accounting, human resources, information systems, research, economics and corporate finance. The 15-credit concentration covers strategic marketing, marketing research, new product marketing, business-to-business marketing and advanced marketing.

For professionals whose next step involves leading not only marketing execution but also people, budgets, product strategy, cross-functional partnerships and business growth, Waldorf University's MBA provides a broad business foundation alongside focused marketing study.

Marketing Leadership Requires a Business-Wide Perspective

Marketing extends beyond any single campaign or channel. Leaders must understand customers, evaluate competitors, support product decisions, coordinate with sales and operations, allocate resources and measure how marketing contributes to business performance. That responsibility requires both specialized marketing knowledge and broader business judgment.

Marketing Career Outlook

Sources: U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers; Market Research Analysts Occupational Outlook Handbook.

Leading Today's Marketing Organization

Marketing leaders work across organizational boundaries. Their responsibilities may include customer and competitor research, strategic planning, product positioning, go-to-market coordination, B2B marketing, pricing input and performance measurement. The scope of that work requires leaders who can connect marketing expertise with effective organizational management.

Sources: U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers; Market Research Analysts Occupational Outlook Handbook.

The Waldorf Difference

The Power of AND

Waldorf's MBA in Marketing combines graduate business education with focused marketing study. The curriculum helps students connect market and customer insight to finance, operations, product decisions, organizational strategy and growth - building the perspective needed to lead marketing within the broader business.

Understand the Customer AND Lead the Business

• Build marketing strategy AND understand financial impact

• Study customers AND make data-informed decisions

• Guide product marketing AND support business growth

• Reach business audiences AND strengthen B2B strategy

• Advance your career AND continue working

YOUR LIFE CONTINUES. YOUR EDUCATION DOES TOO.

Who Should Consider This Program?

Waldorf University's MBA in Marketing is designed for professionals who want to combine marketing, communications, sales, product, agency, research or business experience with graduate-level business and marketing leadership preparation.

The program may be relevant across industries and organization types. It may especially fit marketing specialists, marketing managers, brand or product marketers, market research professionals, account leaders, business-development professionals and other professionals responsible for understanding customers or supporting growth.

For experienced marketing specialists or professionals in adjacent functions, the combination of MBA coursework and focused marketing study can help develop the wider perspective needed to manage people, budgets, research, product decisions, cross-functional partnerships and organizational growth.

Curriculum Designed for Strategic Marketing Leadership

Marketing leadership requires more than promotional expertise. Waldorf's curriculum combines strategy, research, product and B2B marketing with MBA study in finance, personnel, research, technology, economics and organizational leadership.

This program is available online only.

Master's Degree Requirements

• Completion of 36-credit hour curriculum
• Minimum 3.00 cumulative GPA
• Grade of B or higher in all required courses and professional electives

Ready to Lead Marketing Strategy?

Develop the business perspective and marketing expertise to understand customers, shape strategy, support new products and help organizations pursue sustainable growth.

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MBA in Marketing Degree Requirements

Students must complete the 36-credit curriculum with a minimum 3.00 cumulative GPA and earn a B or higher in all required courses and professional electives. Graduate applicants must hold an earned bachelor's degree from a college or university recognized by the U.S. Department of Education. Additional admission, GPA and transcript requirements apply.

For complete admission requirements and current application information, request information or speak with an admissions representative.

Frequently Asked Questions

What can you do with an MBA in Marketing?

Depending on experience and employer requirements, potential paths may include marketing manager, brand manager, product marketing manager, market research manager, B2B marketing manager, marketing strategist, account director, business-development leader or marketing director.

Do I need an undergraduate degree in marketing?

No. Professionals may enter marketing from business, communications, sales, product, research or other backgrounds. Admission requirements apply, and prior experience may affect readiness for particular career paths.

Does the concentration include marketing research?

Yes. Marketing Research is one of the five concentration courses. The curriculum also includes Research Methods in the MBA core, helping students connect research practice with broader business decision-making.

Does the program cover digital marketing?

The concentration is broader than a digital-marketing specialization. Its coursework focuses on strategic marketing, marketing research, product marketing, B2B marketing and advanced marketing. Students should review current course descriptions for specific topics, tools and channel coverage.

How is an MBA in Marketing different from a marketing certificate?

An MBA in Marketing combines graduate marketing coursework with a broad business foundation in finance, economics, accounting, human resources, information systems, research and leadership. A graduate certificate is shorter and more concentrated on selected marketing coursework.

Explore Related Programs

• Master of Business Administration

• MBA in Project Management

• MBA in Leadership

• MBA in Human Resources

• Graduate Certificate in Marketing

Turn Market Insight Into Business Growth.

Build the marketing expertise and business perspective to understand customers, guide strategy and help organizations grow.

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