The Master of Business Administration in Marketing at Waldorf University provides students with the knowledge and skills they need to be successful in today’s global business climate and integrated value chains. This is accomplished through required core advanced classes in economics, leadership, accounting for managerial decision making, human resource management, financial management, research methods, and management information systems. In addition, courses specific to current marketing management covering strategic marketing, marketing research, new product marketing, business to business marketing, and advanced marketing. This program is intended to prepare marketing professionals for advancement to the executive level by providing the tools necessary to enable them to operate within a large organization or as an independent marketing entity.
This program is available online only.
Master's Degree Requirements
- Completion of 36-credit hour curriculum
- Minimum 3.00 cumulative GPA
- Grade of B or higher in all required courses and professional electives
| Prefix | Number | Course | Credit Hours |
|---|---|---|---|
| ORG | 5100 | Leadership Theory and Practice | 3 |
| ACC | 5301 | Management Applications of Accounting | 3 |
| HRM | 5200 | Human Resource Management | 3 |
| MBA | 5401 | Management Information Systems | 3 |
| MBA | 5652 | Research Methods | 3 |
| MBA | 6053 | Economics for Managers | 3 |
| MBA | 6081 | Corporate Finance | 3 |
| Total Major Requirement Credit Hours: | 21 | ||
| Prefix | Number | Course | Credit Hours |
|---|---|---|---|
| MKT | 5500 | Strategic Marketing | 3 |
| MKT | 5600 | Marketing Research | 3 |
| MKT | 5700 | New Product Marketing | 3 |
| MKT | 5800 | Business to Business Marketing | 3 |
| MKT | 5900 | Advanced Marketing | 3 |
| Total Concentration Credit Hours: | 15 | ||
| Total Credit Hours: | 36 | ||