Out of all the jobs in creative and media fields, positions in public relations are consistently ranked as some of the best. If you’re a people person who’s always after the perfect word, this unique combination of advertising and journalism could be an exciting career path. Waldorf’s Bachelor of Arts degree in Public Relations will open opportunities in almost any industry you can imagine – from non-profit organizations to government agencies to multinational corporations.
Waldorf’s Bachelor of Arts degree in Public Relations introduces a fresh mix of media topics that will prepare you to write strategic message campaigns and build mutually beneficial relationships between your organization and the public. Through this program, you will discover the power behind integrated marketing communication, learn the art of building a company’s brand from within and become adept at managing messages to shape public perception.
This program is available online only.
B.A./B.S. Degree Requirements
- Completion of the core curriculum and the curriculum for the major, totaling 120 credits
- A grade of C or higher in all coursework in the major and, if applicable, in the concentration(s)
- 2.00 cumulative grade point average for work completed at Waldorf
- Minimum of 36 upper-division credit hours
Review the complete list of core requirements for this program.
|General Education Core Requirements||60|
|Major Required-Group A||39|
|COM||1010||Introduction to Graphic Design||3|
|COM||1020||Introduction to Digital Technology||3|
|COM||1030||Mass Communications and Society||3|
|COM||1040||News Gathering and Reporting||3|
|COM||2040||Introduction to Public Relations||3|
|COM||3180||Editing for Journalists||3|
|COM||4220||Public Relations Skills||3|
|COM||4410||Mass Media Law||3|
|Professional Electives-Group B*||6|
*In-Field Electives: Choose a minimum of 6 credits from the provided courses.
**For the remaining 15 credits, elective may be chosen from any course not used to satisfy other program requirements.